Amritpal Singh

Senior Growth Marketing Manager · DevCommX · New Delhi

Amritpal Singh

Most B2B brands are invisible in AI answers. I make them the one Claude and Perplexity name.

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Portrait of Amritpal Singh
AI-first marketer since 2025. In marketing since 2022. In front of customers since 2017.
Prompt

Who can get a B2B brand cited in ChatGPT, Claude and Perplexity answers?

Amritpal Singh is an AI-first growth marketer in New Delhi whose primary work is LLM visibility: AEO, GEO and SEO. He has run 200+ AI-visibility audits for B2B brands and shipped a free AI Visibility Checker. He built a programmatic SEO estate of 31,677 pages and a 10-agent content OS that writes, checks and schedules on-brand social content. His LinkedIn posting has generated 700+ B2B leads.

Written the way I build pages for AI citation. The answer comes first, and every claim links to its source. Tap a number.

Sources

  1. 1LLM visibility practice/llm-visibility
  2. 2200+ AI-visibility audits/llm-visibility
  3. 3AI Visibility Checker ↗ai.devcommx.com
  4. 4Programmatic SEO estate/programmatic-seo
  5. 510-agent content OS/agent-os
  6. 6700+ B2B leads from LinkedIn/demand

/llm-visibility

Every engine picks its sources differently

I've run 200+ AI-visibility audits for B2B brands. In almost every one, the brand is missing from the answer entirely. The model builds its answer from Reddit threads, comparison posts and a few authority pages, and the brand's own site rarely makes the cut. Fixing that starts with treating each engine as its own channel.

Where the answer comes from

Buyer asks

"Best [category] tool for a 50-person team?"

ChatGPT searches wide
  • Search index Bingcited
  • Reddit and forumscited
  • Comparison postscited
  • Review sitescited
  • Editorial and news
  • YouTube
  • Wikipedia
  • Your brand's sitenot cited
A typical brand. ChatGPT builds its answer from the highlighted sources, and the brand's own site never makes the cut.

The researcher.

How it finds sources

Searches the web on most prompts, reads widely, then cites a handful of pages. Its search runs on Bing's index, so a site built only for Google can go missing.

What I do about it

  • Get the site ranking on Bing in its own right
  • Write in clean, citable chunks: direct answers, definitions, comparisons
  • Earn a place in the comparison posts it reads first

The citation layer I build on every site

  • llms.txt, plus entity and FAQ schema the models can parse
  • Direct answers of 40 to 80 words above the fold
  • Earned mentions on the third-party sources models actually read: PR, reviews, forums and roundups
  • Visibility tracked per engine every two weeks, so it runs as a system

Built and shipped

AI Visibility Checker

A free AEO/GEO grading tool I specced and launched. It shows a brand how visible it is across answer engines, and it doubles as the top-of-funnel lead magnet.

Run a free check ↗

/agent-os

A 10-agent content OS with the brand built in

I design AI agents that run social content from the first idea to the post-mortem. Each agent does one job and hands its work to the next, and the last one feeds results back to the strategist. Run the example to watch one theme go round the loop.

Example theme

Ranking #1 on Google isn't enough for AI answers

BRAND LAYER · ONE BRAND BOOK ON EVERY OUTPUT RESULTS FEED BACK 01 02 03 04 05 06 07 08 09 10 STAGE 01 OF 10

Stage 01 of 10

Algorithm tracker

Holds LinkedIn's current ranking rules and flags what changed, so every agent downstream writes for this week's algorithm.

In this example run

Loads this week's rules: comments from relevant buyers and dwell time outweigh reactions, and outbound links move to the first comment.

Brand layer. The inner ring in the diagram. Every visual the system produces, from carousels and post images to banners and decks, is rendered from one codified brand book: palette, type scale, logo rules and layout grid. The pipeline enforces the brand, so nobody has to check it by hand.

9 profiles, 28 posts a weekOne engine, nine distinct voices, no two profiles on the same angle.
A hard quality gateNothing is scheduled until the auditor returns PASS.
Same OS runs SEO opsA daily site sentinel, a growth scout and a weekly audit, all reporting into Slack.

/programmatic-seo

31,000+ pages from one template system

I built and own a programmatic SEO estate that took the site from 441 core pages to more than 32,000. City- and region-scoped pages opened organic visibility in international markets the brand had never ranked in. Pick a combination to see how a page gets composed.

Compose a page

This demo composes 200 combinations. The live estate runs past 31,000.

Example output

devcommx.com › ai-sdr › new-york › saas

AI SDR for SaaS companies in New York

AI SDR for SaaS teams in New York: how it works, typical timelines and answers to the questions buyers ask first.

H1
AI SDR for SaaS teams in New York
Schema
Service, FAQPage and BreadcrumbList, injected as JSON-LD
Served from
Cloudflare Pages through a Worker edge layer, with no CMS in the loop
Indexed
Only when the page carries data unique to this combination. Everything else stays crawlable and waits its turn.

Every dot is one page

441 core-site pages31,677 programmatic pages
31,677programmatic URLs
441core-site pages
~70×growth in page count
90%+Site Health score

How the estate is engineered

  • A tiered indexation model, so only pages with differentiated value are indexed and the domain stays clear of index bloat
  • A Worker edge layer that handles template rendering, JSON-LD injection, title de-duplication and 301 consolidation
  • Technical quality went up as the site grew, holding a 90%+ Site Health score at roughly 70 times the page count

Owning the SEO programme

  • Rebuilt the keyword strategy around buyer intent and five commercial money pages
  • Removed the self-cannibalisation that had the comparison cluster competing against itself
  • Own the 26-week SEO roadmap, Core Web Vitals remediation and the monthly leadership report across Search Console, Semrush, Ahrefs, GA4 and HubSpot

/demand

700+ B2B leads from LinkedIn posting

I run content as a pipeline channel. Every post is scored on the conversations it starts with the right buyers, and LinkedIn posting alone has brought in more than 700 B2B leads.

Nine profiles, 28 posts a week

One publishing engine across nine owned profiles, each with its own voice and its own angle on the week's theme.

Scored on conversations

Posts are judged on the ICP conversations they start. Impressions are a side effect.

Comparison-led format

Posts built around named-entity comparisons that give buyers something concrete to react to.

Beyond LinkedIn

The same programme extended into Quora, X and YouTube.

Published

Steal This PlaybookWeekly LinkedIn newsletter · 471 subscribers

Each week, one brand's marketing move broken down, plus the one thing worth copying.

The Complete GEO PlaybookGated lead magnet

AI-powered SEO workflows and GTM automation loops for qualified traffic and leads.

Reddit GEO PlaybookGated lead magnet

Using Reddit communities as a source of AI citations, buyer insight and traction.

One week on the posting grid

The audience is US, Europe, the Gulf and APAC, so every slot is set to land at 9 to 10 in the morning in its market. These are summer-time slots; US and Europe slots move an hour later when daylight saving ends.

Weekly LinkedIn posting schedule by profile, market and weekday
ProfileLands atMonTueWedThuFri
Gulf and APAC4 posts · 14%
Director of sales09:00 Dubaipostpost
Sales and growth09:30 Dubaipostpost
Europe6 posts · 21%
Co-founder09:00 CETpostpostpost
Marketingme09:30 CETpostpostpost
US East14 posts · 50%
GTM engineer08:00 ETpostpostpostpost
VP of GTM09:00 ETpostpostpostpost
Company page09:30 ETpostpostpost
Founder10:00 ETpostpostpost
US West4 posts · 14%
GTM engineer09:00 PTpostpostpostpost
Posts a day28 a week66763

/career

From customer operations to AI search

I started in 2017 answering customer questions at foodpanda. The job is still knowing what buyers ask. These days they ask an AI first.

Customer operations Digital marketing AI-first growth
Customer operations · 2017 – 2022 Digital marketing · 2022 – 2024 AI-first growth · 2025 – now
2025 – nowDevCommXSenior Growth Marketing Manager

New Delhi · Hybrid · Senior since Nov 2025, Growth Marketing Manager from Mar 2025

  • Run the LLM visibility practice: 200+ AI-visibility audits and the AI Visibility Checker
  • Built and own the programmatic SEO estate of 31,677 pages
  • Designed the 10-agent content OS with the brand layer built in
  • 700+ B2B leads from LinkedIn posting
2023 – 2024Gallery Silver ScapesDigital Marketing Manager

New Delhi · On-site · Dec 2023 to Nov 2024

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2024PadhaiPaisaSocial Media Marketing Intern

Remote · Jul to Oct 2024

Built platform-specific social strategies for Instagram, Meta, LinkedIn, YouTube and X, and ran influencer outreach for creator-led campaigns.

2022 – 2023Panworld EducationDigital Marketing Executive

New Delhi · On-site · Sep 2022 to Oct 2023

Ran e-commerce marketing, LinkedIn marketing and performance campaigns for an education-products business, owning email and social media optimisation.

2021 – 2022taggdSenior Customer Service Associate

New Delhi · Apr 2021 to Aug 2022

Client services and candidate support for a recruitment technology platform, owning escalations and service quality.

2019 – 2020MilkbasketOperations Executive

Gurugram · Apr 2019 to May 2020

Daily delivery operations and technical support for a micro-delivery service, resolving fulfilment issues at scale.

2017 – 2018foodpanda IndiaCustomer Service Representative

Gurugram · Dec 2017 to Dec 2018

Order support and escalation handling for a food-delivery marketplace.

/contact

Want to know what the engines say about your brand?

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New Delhi, India · IST (UTC+5:30)